Best Black Friday TV Deals You Can Still Get
Missed some Black Friday TV sales? Don't worry, many are continuing, along with deals on soundbars and streaming players
When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.
Although Black Friday and Cyber Monday are now past, the good news is that many retailers are extending sales throughout the week, and perhaps even longer. So if you’re thinking of upgrading your TV or giving a new set as a holiday gift, it’s still a great time to buy. We’ve compiled a list of the best deals we continue to see on TVs, soundbars, and streaming media players below.
Each year, Consumer Reports tests hundreds of TVs to help you find the best picture quality and performance for your budget. OLED TVs tend to get our highest ratings, but many LCD/LED TVs now include new features—such as Mini LED backlights that can boost contrast and improve black levels—that make them very competitive. One big differentiator for all TVs these days is their HDR, or high dynamic range, performance. HDR can present brighter, more vivid images with greater contrast and a wider array of colors.
Many soundbars these days include newer features, such as Dolby Atmos and DTS:X immersive audio, plus upfiring drives that can add an element of height to the Atmos surround-sound experience. And many new streaming players support the latest HDR formats, such as Dolby Vision and HDR10+.
We track the prices of all the TVs, soundbars, and streaming players that perform well in our tests. When you buy online, make sure to consider the shipping options so that you can get your new set with plenty of time to set it up before a big event. Some retailers offer expedited shipping, and others offer in-store pickup or even same-day delivery, as well as white-glove in-home delivery and installation services.
Our experts will be monitoring the prices of all the top models we test to help you find the biggest discounts for the sale. Bookmark our Deals hub for all the latest and greatest discounts.
Editor's Top TV Deals
There are a good number of great TV deals now available as part of several retailers’ Black Friday sales—and we’ve listed a few of our favorites below. We’re kicking off with a deal on a top-performing 75-inch Roku TV, and huge discounts on a pair of giant TVs!
This 75-inch Roku TV set, also sometimes referred to as the Roku 75R6A5R/75R6AX, is in Roku’s own step-up Plus series. It delivers top-notch overall picture quality, but it doesn’t quite get bright enough to earn a high score for HDR. One big Plus series improvement over many of the Select models we’ve tested: much better sound.
TCL 98Q651G
Shoppers looking for a truly jumbo-sized TV at a bargain might consider this 98-inch behemoth from TCL, at the lowest price we’ve seen so far. It hails from a 2024 entry-level 4K QLED Google TV series but has some premium features, such as a 120-hertz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set; other models in the series do well for overall picture quality but aren’t so hot at HDR performance.
Hisense 100QD7N
Okay, not everyone has the room—or the back strength—to handle a 100-inch TV in their living room. But if your budget has so far been your biggest obstacle to getting a set this size, consider the Hisense 100QD7N, a midtier 2024 QLED TV that now costs less than $1,600, its lowest price so far. Though it lacks some features found in the company’s ULED sets, such as Mini LEDs and local dimming, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming).
75-Inch and Larger TVs
Although a 2023 set, the LG OLED77C3PUA is a top-performing OLED that’s worth owning, and thanks to more than a year of price drops it’s a lower, though still not inexpensive, price. It aced our picture quality tests, has great sound, and very good HDR performance. Just a note: This set was at this price at most retailers, but Best Buy had it for $400 less on Cyber Monday.
This 75-inch Roku TV set, also sometimes referred to as the Roku 75R6A5R/75R6AX, is in Roku’s own step-up Plus series. It delivers top-notch overall picture quality, but it doesn’t quite get bright enough to earn it a high score for HDR. One big Plus series improvement over many of the Select models we’ve tested: much better sound.
TCL 75S41BR
We haven’t tested this 75-inch4-series 4K TV from TCL, an entry-level 60Hz set, but it’s low-priced for a TV this size. Other 4-series sets that we have tested do fairly well for overall picture quality, but lack the brightness to do a good job with HDR. It’s a fairly basic model that uses the Roku TV smart system.
Vizio V4K75S-0804
Right now we only see the 75-inch Vizio V4K75S-0804 at Walmart. It appears to be a step-up model with some extra features, including support for both Dolby Vision and HDR10+ HDR formats, as well as for the newer WiFi 6 wireless standard.
Samsung UN75DU6950
This set is an entry-level 2024 Crystal UHD in Samsung’s lineup, and it’s available only at Best Buy. We didn’t test this model, but we did test the 55-inch UN55DU6500, which should be similar, and it earns top marks for overall picture quality, though not for HDR or sound. It’s a fairly basic 60Hz set.
Amazon B08T6JZTH4
We didn’t test this 75-inch set, a model in Amazon’s step-up Omni series. It’s not a QLED model, but unlike smaller TVs in this series, it supports Dolby Vision HDR. Other Omni series sets we have tested do well overall for picture quality but lack the brightness needed for a true HDR experience.
Roku 75R8B5/75R8BX
We didn’t test this 75-inch set made by Roku, but we did test the 65-inch version and it did very well for overall picture quality and HDR. Roku’s Pro-series TVs have more features than other series, including the use of Mini LED backlights. The bad news: It’s $200 more now than it was on Cyber Monday.
Samsung QN77S84DAEXZA
This 77-inch OLED TV is only available at Best Buy. Also called the Samsung QN77S84D (and the Samsung QN77S84BEXZA), it appears to be an offshoot of the S85D model, which uses a WOLED panel rather than the QD-OLED found in step-up Samsung OLED TVs for 2024. Like other Samsung sets, it supports HDR10+ but not Dolby Vision. We didn’t test this series, but Samsung’s OLED TVs have done well in our ratings and we expect this will do likewise. It’s a really good price for a major-brand set this size.
Hisense 85R6030N
We didn’t test this 85-inch Hisense set, a 2024 Roku TV model, but other Hisense Roku TVs have had decent overall picture quality, but usually can’t deliver an impressive HDR performance. This set supports Dolby Vision HDR, though not HDR10+, and it will work with both Amazon Alexa and Google Assistant devices.
Samsung UN85DU7200
This 85-inch entry-level set, also called the Samsung UN85DU7200BXZA, is in Samsung’s Crystal UHD lineup. We didn’t test this screen size, but we did test the 75-inch UN75DU7200, and it does well for overall picture quality, though its HDR performance is subpar because of limited peak brightness. The sound quality of the model we tested is very good.
TCL 98Q651G
Shoppers looking for a truly jumbo-sized TV at a bargain might consider this 98-inch behemoth from TCL, at the lowest price we’ve seen so far. It hails from a 2024 entry-level 4K QLED Google TV series but has some premium features, such as a 120Hz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set; other models in the series do well for overall picture quality but aren’t so hot at HDR performance.
TCL 98QM751G
Although TCL has a less expensive 98-inch set, this QM7-series model moves you up to a more powerful processor, a Mini LED backlight, higher peak brightness, plus Dolby Vision and HDR10+ HDR. As a result, we expect it to perform better, though at a slightly higher cost.
Hisense 100QD7N
Okay, not everyone has the room—or the back strength—to handle a 100-inch TV in their living room. But if your budget has so far been your biggest obstacle to getting a set this size, consider the Hisense 100QD7N, a midtier 2024 QLED TV that now costs less than $1,600, its lowest price so far. Though it lacks some features found in the company’s ULED sets, such as Mini LEDs and local dimming, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming).
Hisense 100U76N
This 100-inch Hisense set appears to be replacing the Hisense 100QD76N model we saw around Amazon Prime Day, since we only see that set at Best Buy right now. The 100U76N is a 4K ULED model, though it has a full-array LED backlight with local dimming rather than the Mini LED backlights we see in most ULED sets. It has a 120Hz panel with 144Hz variable refresh rate, support for Dolby Vision and HDR10+ HDR formats, plus Dolby Atmos audio. It uses the Google TV smart platform with Google Assistant and Chromecast built in.
65-Inch TVs
The Amazon QL65F601A is one of Amazon’s Omni-series QLED TVs, below the recently introduced Omni models that have Mini LED backlights. We tested this set, and it did well for overall picture quality, but it was subpar for HDR performance, not unusual at this price range. It uses the Amazon Fire TV smart system, with the Alexa voice assistant built in.
TCL 65S41BR
We didn’t test this 65-inch TCL set, a 2024 model at a low price for its screen size. It appears to be available right now only at Walmart, but other entry-level 4-series models have done well for overall picture quality, not so hot at HDR performance. It’s a fairly basic set that uses the Roku TV smart system.
LG 65UT7000PUA
The LG 65UT7000PUA is an entry-level 4K set for 2024. We didn’t test this set, but did test a predecessor, which did OK but not great in most areas of picture quality. Unlike pricier LG sets, it supports basic HDR formats, but not Dolby Vision.
Samsung UN65DU6900
This 65-inch set is an entry-level Crystal UHD TV in Samsung’s 2024 TV lineup, sitting below the company’s DU7200-series sets. We didn’t test this model, but in general Samsung’s entry-level models have had decent overall picture quality, though they typically can’t get bright enough to do a great job with HDR. It’s a 60Hz set that lacks any local dimming feature.
Amazon ML65F700
This is one of Amazon’s newest TVs, in the company’s step-up Omni series. We didn’t test this model, but other Omni-series sets have done well for overall picture quality. We expect this set to do well, as unlike the other Omni TVs we’ve tested this is part of a new series that use Mini LED backlights, which can help in areas such as contrast and black levels.
The 65-inch Samsung QN65QN90C, a higher-end 4K smart TV in the company’s 2023 Neo QLED TV lineup, offers Mini LED backlights. It delivers impressive overall picture quality, HDR performance (thanks to very high peak brightness), and sound. The price has been fluctuating a bit over the past week.
Situated right below Samsung’s pricier flagship QD-OLED TV for 2024, the Samsung QN65S90D is a smart all-around buy, with commendable picture quality and HDR performance. Like the model above, it’s $100 more than its best price, so hold off until Black Friday for a potentially better price. It has a lot of features, including an ATSC 3.0 tuner for receiving NextGen TV off-air signals where available. The price jumped $300 everywhere after Cyber Monday except Walmart.
Anyone looking for a top-performing 65-inch OLED TV should consider this model, situated just below the G4 flagship series in LG’s 2024 lineup. It’s back to the same low price we saw during Prime Big Deal Days which is also the lowest price yet, making it a great option. The set delivers great picture quality, HDR performance, and sound, and supports up to 144Hz gaming. Although not cheap, it’s a great deal at this price, especially at Walmart.
This 65-inch OLED TV from Sony, also known as the Bravia 8, is a high-performing 4K set. Like others from the manufacturer, it uses the Google TV smart system, with built-in Google Assistant and Chromecast. One note: Unlike the A95L-series sets, which have been carried over for 2024, it uses a standard WOLED panel rather than a QD-OLED panel, if that matters to you. Amazon has deals on other screen sizes in this series, too.
55- to 58-Inch TVs
The TCL 55Q550F, which uses the Amazon Fire TV smart system, is an entry-level QLED TV from 2023 that does well for 4K picture quality in our tests, though not as well for HD or HDR performance. Right now we see this set, which has the Alexa voice assistant built in, only at Best Buy. Note that it’s now $20 more than on Cyber Monday.
Hisense 55R6030N
We didn’t test this 55-inch Hisense set, a 2024 Roku TV model, but other Hisense Roku TVs have had decent overall picture quality, though they usually can’t deliver an impressive HDR performance. This set supports Dolby Vision HDR, though not HDR10+, and it will work with both Amazon Alexa and Google Assistant devices.
TCL 55F35
The TCL 55F35 is a QLED model in the company’s 2024 lineup that uses the Amazon Fire TV smart system, with the Alexa voice assistant built in. We didn’t test this set, but other entry-level TCL sets have done well for overall picture quality, though not HDR. This model is only available at Best Buy, and it was $20 cheaper on Cyber Monday.
This 55-inch Omni-series set offers satisfying overall picture quality, but below-par HDR performance and sound. The main difference from the other Omni-series set listed below is that it doesn’t support Dolby Vision; to get that, you’d need to move up to the 55- and 65-inch versions. It uses the Amazon Fire TV smart system with built-in Alexa for using voice commands. We’d keep an eye on this set—or get a price-match guarantee—because we’ve seen it recently for about $30 less.
This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, is $35 more than it was during the last sale and might drop back down again as we approach Black Friday. It does well for overall picture quality, though it’s less than impressive for HDR. (It supports both Dolby Vision and HDR10+ HDR formats.) Its main drawbacks are a limited peak brightness and the lack of any local dimming feature to improve blacks and contrast.
The Hisense 55U7N is a mid-tier 2024 set that has a few step-up features, most notably a Mini LED backlight. It has very good overall picture quality, but only so-so HDR performance. Other features include 144Hz VRR (variable refresh rate) and auto low-latency mode (ALLM) for gaming, and it includes an ATSC 3.0 tuner for receiving NextGen TV over-the-air signals. It’s a Google TV model.
TCL 55QM751G
We didn’t test this 55-inch TV, a midtier set in TCL’s QLED lineup, but we did test its 65-inch sibling and it did well for overall picture quality and even better for HDR, thanks to very high brightness. Like the QM851-series models, the set uses a Mini LED backlight with local dimming, which can help improve contrast and black levels. This set had been selling for about $700 before Black Friday.
Roku 55R8B5/55R8BX
We didn’t test this 55-inch Roku set, made by Roku, but we did test the 65-inch version and it does very well for both overall picture quality and HDR. Roku’s top-of-the-line Pro-series TVs use Mini LEDs in the backlights, which can help improve overall brightness, as well as contrast and black levels. The price at Best Buy was $100 less on Cyber Monday.
This 55-inch midtier 4K OLED set hit the sweet spot in LG’s 2023 TV lineup, offering admirable overall picture quality and satisfying HDR, just below that of the flagship G3-series sets. It was just a bit less at Amazon’s Prime Big Deal Days and Walmart’s Holiday Deals event, and the price at Amazon was $100 less on Cyber Monday.
50-Inch and Smaller TVs
This is a basic 50-inch 4-series 4K set, so no Dolby Vision or HDR10+ HDR. We did test this set, the Amazon Fire TV B0BSVZ775L, and it does well for overall picture quality, but like many entry-level sets it can’t deliver a true HDR experience.
Soundbars
Those who are looking to save some space—or TV inputs—should consider the Roku Streambar SE, a soundbar that includes a built-in Roku streaming player. Given its small footprint, it probably works best for smaller TVs, not that jumbo-sized set you’ve been eyeing. On Cyber Monday it was $69 everywhere.
LG S40T
This is a fairly basic 2.1-channel soundbar from LG. We didn’t test this model, but other LG models around this price have produced fairly good, if not great, sound quality. We did see it for about $20 less on Cyber Monday.
The Sonos Ray is a compact 2.0-channel soundbar, and the least expensive Sonos model we’ve tested. Despite its small size, it manages to deliver impressive overall sound. It lacks an HDMI input—you connect it to the TV via the optical digital audio input—but it has built-in WiFi for playing music, podcasts, radio, from your favorite services. The price has jumped $100 at most retailers since Cyber Monday, we’ll see if Amazon follows suit.
Samsung HW-B650/ZA
This is a mid-tier 3.1-channel Samsung soundbar from 2022. We didn’t test this model, but did test the Samsung HW-B550/ZA, the model below it in the company’s lineup and it has decent overall sound quality. Unlike pricier models, it doesn’t support Dolby Atmos or DTS:X immersive audio formats.
Samsung HW-Q6CC
We didn’t test the Q-series 3.1-channel soundbar from Samsung, a 2023 model that supports Dolby Atmos audio, though not DTS:X. In general, Samsung soundbars in this price range have done well in our tests. Samsung Q-series soundbars include the Q-Symphony feature that lets you use both the TV speakers and soundbar together for a more immersive soundfield.
Onn 5.1.2 Surround Soundbar
Right now this is the standard selling price for this Onn 5.1.2-channel Dolby Atmos /DTS:X soundbar, one of the lowest-priced Atmos models we’ve seen that includes rear surround speakers. It’s from Walmart’s Onn house brand. The main enclosure includes upfiring drivers for Atmos sound, the wireless surround speakers, and a separate wireless subwoofer. We didn’t test this model, but expect it to have okay, if unexceptional, sound based on our experience with other Onn models.
The JBL Bar 5.0 Multibeam is a compact 5.0-channel soundbar that delivers decent overall sound quality in our tests. It has a good number of features, including built-in streaming via Apple AirPlay and Google Chromecast, plus Bluetooth. This model also has Virtual Dolby Atmos, meaning it can play Atmos content, but it lacks the upfiring speakers needed to produce the height channels. Price is now $30 more expensive than it was on Cyber Monday, but the same price as on Black Friday.
JBL 2GBAR51
This 5.1-channel model from JBL—which despite its name, doesn’t come with separate rear speakers—includes built-in Chromecast and Airplay 2 , so you can stream online music, plus Bluetooth for streaming from your smartphone. We didn’t test this model, which comes with a separate 10-inch powered subwoofer. The price just went up about $40 from Cyber Monday.
We tested the Samsung HW-Q600C, a 2023 soundbar, and it does very well in our ratings. It’s well-priced for a 3.1.2-channel Dolby Atmos/DTS:X soundbar and it includes a center-channel speaker for dialogue, as well as upfiring speakers to create a sense of height for Dolby Atmos Audio. It doesn’t have rear satellite speakers, but they can be added to create a full surround-sound setup.
The Samsung HW-Q60C was $30 less in the last big sale, so the price will likely fall again for Black Friday. This is a midlevel 3.1-channel Dolby Atmos sound bar from 2023 with sound quality good enough for both music and movie soundtracks. It includes a center-channel speaker for reproducing dialog, as well as a separate wireless subwoofer. It has Samsung’s Q-Symphony feature, which lets you use both the TV and soundbar speakers together. The price is $20 more than on Cyber Monday.
The updated Sonos Beam is an all-in-one model that delivers admirable overall sound quality. Compared to its predecessor, the model supports Dolby Atmos audio, though it doesn’t have upfiring drivers; instead, it uses signal processing and phased speaker arrays to create Atmos effects. Like its predecessor, the new Beam is a smart speaker with Amazon’s Alexa and Google Assistant built in. It also includes support for Apple AirPlay 2. The price is back to $499 everywhere except Amazon, so we’ll see if it follows suit.
This is a well-rated, full-featured, all-in-one Dolby Atmos soundbar. Like with other Sonos models, you can use its Trueplay calibration technology to adjust the sound to the room’s acoustics, but that requires the use of an Apple (iOS) mobile device. The soundbar has Amazon Alexa and Google Assistant built in for voice commands, and it’s also compatible with Apple AirPlay. The price jumped at a few retailers.
Samsung HW-Q990C/ZA
We didn’t test this flagship 11.1.4-channel soundbar system from Samsung, but based on the models we have tested that are below this model in the company’s lineup we expect it to deliver great sound. It supports both Dolby Atmos and DTS:X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer is built in.
Streaming Devices
The Roku Express 4K+ has been this price for a while now and will likely remain here for the holiday season. It is a small set-top box that offers 4K picture quality, plus support for both HDR10 and HDR10+ high dynamic range formats, though not Dolby Vision, which is found in some pricier models. The included WiFi voice remote control has TV controls that let you turn on the TV, adjust the set’s volume, and use Roku Voice to search and launch channels. The price increased by about $5 this week at most retailers.
As with the Roku model above, we expect this price to remain steady through the holiday season. Situated right below the Roku Streaming Stick 4K+ model, the Streaming Stick 4K has most of the same features—including improved WiFi, support for HDR10+ and Dolby Vision HDR, and the ability to work with Amazon Alexa, Apple AirPlay, and Google Assistant voice assistant—but not the new rechargeable Voice Remote Pro remote control. The price is about $5 more this week at most retailers.
Roku Ultra LT
The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that the price was $34 last week.
The updated Roku Ultra is the company’s most powerful 4K streaming player. It has a new, faster quad-core processor, quicker app launches, support for both Dolby Vision and HDR10+ HDR formats, and WiFi 6 wireless. Other features include an HDMI 2.1 connection to your TV, an Ethernet port for a wired connection, a lost-remote finder feature, and a wireless headphone mode that lets you pair with Bluetooth headphones.
Get discounts, product recommendations, and buying advice from the shopping experts at CR. Sign up for our ShopSmart newsletter.