Best TV Sales for Prime Big Deal Days
We're seeing discounts on TVs, soundbars, and streaming players from popular brands like Amazon, Hisense, LG, Roku, Samsung, Sony, and TCL
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Amazon’s Prime Big Deal Days are now live, and you’ll find some great deals on TVs, soundbars, and streaming media players. Last year, we saw savings from major brands, including Hisense, LG, Samsung, TCL, and Sony, as well as Amazon’s own Fire TVs.
But other major retailers, including Best Buy and Walmart, are also having sales this week, and we’ve included those along with Amazon’s best deals below.
Each year, Consumer Reports tests hundreds of TVs to help you find the best picture quality and performance for your budget. We also track the prices of all the sets that perform well in our tests. When you buy online, make sure to consider the shipping options so that you can get your new set with plenty of time to set it up before a big event. Some retailers offer expedited shipping and others will have in-store pickup or even same-day delivery, as well as white-glove in-home delivery and installation services.
While Black Friday and Cyber Monday remain the favorite times to buy a new TV at its lowest price, Prime Big Deal Days has some worthwhile TV deals as well. Our experts will monitor the prices of all the top models we test to help you find the biggest discounts for the sale. Bookmark our Deals hub for all the latest and greatest discounts.
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Editor's Top Picks
There are a good number of great TV deals now available, both as part of Amazon’s Big Deals Days and sales from other retailers—and we’ve listed some of our favorites below. But every day we’ll highlight what we think are a few truly special deals you might want to consider before digging deeper into our list. We’re kicking off with a high-performing 65-inch set, plus a huge discount in a giant TV!
Anyone looking for a high-performing 65-inch TV for under $1,000 should consider this set, TCL’s flagship model for 2024, which earns praise for overall picture quality and HDR. It’s been selling for about $1,400, so this is a nice price break, available at several retailers.
TCL 98Q651G
Although at 98 inches it’s two inches shy of the Hisense model we highlighted yesterday (it’s still listed below), this jumbo-sized TV is about $200 cheaper, and beats the best price we saw during this summer’s Amazon Prime Day sale by the same margin. It hails from a 2024 entry-level 4K QLED Google TV series, but does have a 120Hz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set, but other models in the series did well for overall picture quality, but not so hot for HDR.
Best TV Deals Right Now
Here are some of the best TV deals you can get right now, listed in order of screen size. Just know that we tend to focus a bit on 65-inch sets—currently the most popular screen size—but many of the sales are also available for both smaller and larger screen sizes.
Also, note that we’ll be updating our listings, so check back for any late-breaking deals you won’t want to miss!
This 55-inch set from Insignia, Best Buy’s house brand, delivers satisfying overall picture quality and sound at a budget price—but don’t expect great HDR performance. It uses Amazon’s Fire TV smart interface, so it has Alexa built in for using voice commands.
This 55-inch Omni-series set offers satisfying overall picture quality, but below-par HDR performance and sound. The main difference from the other Omni-series set listed below is that it doesn’t support Dolby Vision; to get that, you’d need to move up to the 55- and 65-inch versions. It uses the Amazon Fire TV smart system with built-in Alexa for using voice commands.
This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, does well for overall picture quality, though it’s less-than-impressive for HDR. (It supports both Dolby Vision and HDR10+ HDR formats.) Like the other Amazon Omni set above, its main drawbacks are a limited peak brightness, and the lack of any local dimming feature to improve blacks and contrast.
TCL 55QM751G
We didn’t test this 55-inch TV, a mid-tier set in TCL’s QLED lineup, but we did test its 65-inch sibling and it did well for overall picture quality and even better for HDR, thanks to very high brightness. Like the QM851-series models, the set uses a Mini LED backlight with local dimming, which can help improve contrast and black levels. This set is selling for about $700 right now, but the deal—available at several retailers—is still good
This 55-inch mid-tier 4K OLED set hit the sweet spot in LG’s 2023 TV lineup, offering admirable overall picture quality and satisfying HDR, just below that of the flagship G3-series sets. If you click on the retail links, you may find it’s actually selling for less than $1,300 at these retailers.
Hisense 58U6HF
This 58-inch QLED set, one of the newer Hisense models that uses Amazon’s Fire TV smart system, delivers solid overall picture quality, but middling HDR. It has a full-array LED backlight with local dimming, and supports both the Dolby Vision and HDR10+ format, plus digital assistance from Amazon’s Alexa.
Hisense 65U7N
We haven’t tested this model, a mid-tier QLED TV that includes a Mini LED backlight—which can help improve contrast and black levels—but we have tested the 75-inch Hisense 75U7N and it delivers admirable overall picture quality. We’ve seen this set sell for about $850, so the savings isn’t as impressive as it appears, but it does get you a 65-inch set for the going price of the 55-inch model.
This 65-inch set, the first model in Roku’s flagship Pro series set we’ve tested, is among our top recommendations for a 65-inch TV under $1,000. It has very good overall picture quality, but unlike other Roku models, it can deliver a satisfying HDR experience, thanks to the TV’s higher level of peak brightness.It also has very good sound.
Anyone looking for a high-performing 65-inch TV for under $1,000 should consider this set, TCL’s flagship model for 2024, which earns praise for overall picture quality and HDR. It’s been selling for about $1,400, so this is a nice price break, available at several retailers.
The 65-inch Samsung QN65QN90C, a higher-end 4K smart TV in the company’s 2023 Neo QLED TV lineup, offers Mini LED backlights. It delivers impressive overall picture quality, HDR performance (thanks to very high peak brightness), and sound. It’s a few hundred dollars cheaper on Amazon right now than at other retailers.
Anyone looking for a top-performing 65-inch OLED TV should consider this model, situated just below the G4 flagship series in LG’s 2024 lineup. It delivers great picture quality, HDR performance, and sound, and supports up to 144Hz gaming. Although not cheap, it’s a great deal at this price.
Situated right below Samsung’s pricier flagship QD-OLED TV for 2024, the Samsung QN65S90D is a smart all-around buy, with commendable picture quality and HDR performance. It has a lot of features, including an ATSC 3.0 tuner for receiving "Next-Gen TV" off-air signals where available. Note that it’s at, or close to, this price at several retailers.
This 65-inch OLED TV from Sony, also known as the Bravia 8, is a high-performing 4K set. Like others from the manufacturer, it uses the Google TV smart system, with built-in Google Assistant and Chromecast. One note: Unlike the A95L-series sets, which have been carried over for 2024, it uses a standard WOLED panel rather than a QD-OLED panel, if that matters. Amazon has deals on other screen sizes in this series, too.
The LG OLED65G4SUB is the company’s flagship OLED TV for 2024 and it lives up to that billing. Thanks to a special “MLA” panel, it’s among the brightest OLED TVs we’ve ever tested and that certainly helps the HDR performance. We’ve recently seen it selling for about $3,100, so this is a very good deal, and the price right now is about $200 lower than just a day or so ago.
This 75-inch Roku TV set, also sometimes referred to as the Roku 75R6A5R/75R6AX, is in Roku’s own step-up Plus series. It delivers top-notch overall picture quality, but it doesn’t quite get bright enough to earn it a high score for HDR. One big Plus series improvement over many of the Select models we’ve tested: much better sound.
Roku 75R8B5/75R8BX
We didn’t test this 75-inch Roku set, made by Roku, but we did test the 65-inch version (above) and it did very well for both overall picture quality and HDR. Roku’s Pro-series TVs use Mini LEDs in the backlights, which can help improve overall brightness, as well as contrast and black levels.
Hisense 100QD7N
Sure, not everyone’s room (or back) can handle a 100-inch TV, but this set brings a theater-size experience at a surprisingly affordable price. But if your budget has so far been your biggest obstacle to owning a truly giant TV, consider the Hisense 100QD7N, a mid-tier 2024 QLED TV for less than $2,000. for 2024 that’s at its lowest price so far. Though it lacks some features, such as Mini LEDs and local dimming, found in the company’s ULED sets, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming). The model uses the Google TV smart platform with Google Assistant built in.
Best Soundbar Deals
This lower-priced 2.1-channel soundbar from Vizio does well for the money, especially at this discounted price. The model comes with a wireless subwoofer, and while it can decode Dolby Atmos and DTS:X immersive audio, it lacks the extra speakers necessary to do a compelling job with it. It has Bluetooth wireless connectivity for streaming audio from a portable device.
The Sonos Ray is a compact 2.0-channel soundbar, and the least expensive Sonos model we’ve tested. Despite its small size, it manages to deliver impressive overall sound. It lacks an HDMI input—you connect it to the TV via the optical digital audio input—but it has built-in WiFi for playing music, podcasts, radio, from your favorite services. It was listed at this price at several retailers during the Amazon Prime Day sale this summer. Note that Amazon’s price is now the same as other retailers. (It had been about $50 cheaper.)
This basic Yamaha 2.0-channel speaker can add a separate subwoofer to boost bass performance. It can decode Dolby Atmos immersive sound, but uses it to create a virtual experience, since it lacks the extra speakers to create a true Dolby Atmos experience. It has built-in Bluetooth for streaming audio from a portable device.
The Samsung HW-Q60C is a mid-level 3.1-channel Dolby Atmos sound bar from 2023 with sound quality good enough for both music and movie soundtracks. It includes a center-channel speaker for reproducing dialog, as well as a separate wireless subwoofer. It has Samsung’s Q-Symphony feature, which lets you use both the TV and soundbar speakers together. Note it was under $230 just a day or so ago, so check for price updates.
The updated Sonos Beam is a compact all-in-one model that delivers admirable overall sound quality. Compared to its predecessor, the model supports Dolby Atmos audio, though it doesn’t have upfiring drivers; instead, it uses signal processing and phased speaker arrays to create Atmos effects. Like its predecessor, the new Beam is a smart speaker with Amazon’s Alexa and Google Assistant built in. It also includes support for Apple AirPlay 2. In the past, we’ve seen Sonos shave $100 off this model at sales events such as Prime Day and Black Friday.
This M-series Elevate 5.1.2-channel soundbar from Vizio delivers very good overall sound quality, so it’s a good choice for both music and movie soundtracks. It’s a 2022 model that, like other Elevate models, has an unusual design that features rotating drivers at each end of the enclosure that can swivel to project sound up toward the ceiling when listening to Dolby Atmos or DTS: X content. However, unlike the pricier P-series Elevate model in our ratings, it has smaller rear satellite speakers that lack upfiring drivers.
This slim 3.1-2-channel Dolby Amos soundbar delivers satisfying sound; the main enclosure includes upfiring drivers to create a sense of height when used with Dolby Atmos soundtracks or music. The system, which includes a separate wireless subwoofer, can be expanded to a full surround-sound system by adding optional battery-powered wireless rear speakers. It has both WiFi and Bluetooth, plus built in Alexa for controlling the soundbar with your voice.
The LG SC9S is a 3.1.3-channel Dolby Atmos/DTS:X soundbar with sound that serves well for both music and movie soundtracks. One unique feature of the 2023 model is that it has three up-firing drivers, two that are used for height channels and another for pushing dialog and voices up toward the TV. (There is also a center-channel speaker that fires forward, as most do.)
This pricier 5.1.4-channel sound bar system from Vizio comes with rear satellite speakers and a large wireless subwoofer and offers impressive overall sound. It also has some unique features, most notably motorized speakers at either end of the enclosure that rotate upwards as height channels when the system detects a Dolby Atmos or DTS:X signal. (They return to a front-firing configuration for all other types of content.)
This full-featured 5.1.2-channel model, which has decent overall sound, includes both a dedicated center channel and upfiring drivers in the main enclosure for Dolby Atmos and DTS:X immersive sound. You can add rear speakers via an optional Polk rear satellite speaker kit. The model comes with a wireless subwoofer, three HDMI inputs so you can switch devices, and support for both Bluetooth and WiFi.
This is among the best discounts we’ve seen on this well-rated, full-featured, all-in-one Dolby Atmos soundbar. Like with other Sonos models, you can use its Trueplay calibration technology to adjust the sound to the room’s acoustics, but that requires the use of an Apple (iOS) mobile device. The soundbar has Amazon Alexa and Google Assistant built in for voice commands and it’s also compatible with Apple AirPlay
Best Streaming Media Player Deals
The Roku Express 4K+ is a small set-top box that offers 4K picture quality, plus support for both HDR10 and HDR10+ high dynamic range formats, though not Dolby Vision, which is found in some pricier models. The included WiFi voice remote control has TV controls that let you turn on the TV, adjust the set’s volume, and use Roku Voice to search and launch channels.
This stick-style player has a slightly faster processor and more storage (16GB instead of 8GB) than its predecessor. It also has a newer WiFi technology—WiFi 6e—though you’ll also need a WiFi 6e router to take advantage of it. It also has a new feature, called the Fire TV Ambient Experience that lets you see information, such as calendars and reminders, control smart devices, or view artwork and photos, on the screen when you’re not watching TV.
Situated right below the Roku Streaming Stick 4K+ model, the Streaming Stick 4K has most of the same features—including improved WiFi, support for HDR10+ and Dolby Vision HDR, and the ability to work with Amazon Alexa, Apple AirPlay, and Google Assistant voice assistant—but not the new rechargeable Voice Remote Pro remote control.
This Roku Ultra player, from 2022, is being replaced by a new 2024 model. That makes it a great opportunity to get this flagship model at a great price. It comes with Roku’s top-of-the-line remote control, the rechargeable Voice Remote Pro. Features include a remote-finder button that causes the remote to beep if you misplace it, a headphone jack in the remote control for private listening, and two programmable shortcut buttons.
The Amazon Fire TV Cube is a mash-up of an Amazon Echo and a 4K Fire TV streamer. It has Amazon Alexa voice assistant built in, and its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs and sound bars. The updated model has a faster processor, which upscales lower-resolution content to 4K, and HDMI 2.1 connections for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include WiFi 6E, support for both Dolby Vision and HDR10+ HDR.