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    How to See Consumer Reports More Often in Google Search Results by Making It a Preferred Source

    Google’s new feature allows you to prioritize publications like CR when you do searches—and see more of our expert reporting

    Illustration of a search bar with a magnifying glass icon and the green CR logo inside, surrounded by colored borders.
    Google's Preferred Sources feature lets you prioritize CR or other publications when you search for news coverage.
    Graphic: Consumer Reports

    Google just made it easier to find CR’s expert consumer news, by prioritizing our content in certain search results.

    Google’s new Preferred Sources feature, launched last week, allows you to choose certain publications to appear more frequently in the news-related Top Stories search results box. Links from those outlets may also appear in a section called From Your Sources, just below Top Stories.

    To easily add Consumer Reports as a preferred source, click this link. (Make sure you’re logged in to your Google account first.)

    You can also Google something currently in the news, scroll down to the Top Stories section, and click on the starred icon to the right of the label “Top Stories.”

    From there, you can search for and select Consumer Reports, as well as any other publications you’d like to see more often. You can add, change, or delete your preferred source selections at any time.

    To try it out, we searched Google for info on the recent frozen shrimp recall at Walmart. Here’s what popped up in Google’s Top Stories.

    Screenshot of Google Top Stories showing multiple news headlines about the FDA warning of potentially radioactive shrimp sold at Walmart,
    These search results appeared when we Googled information on a recent recall of shrimp.

    Source: Consumer Reports Source: Consumer Reports

    Screenshot of a Google search settings window titled 'Choose your preferred sources,' with Consumer Reports selected as a source, showing the CR logo
    You can search for and select multiple websites for Google to prioritize when you conduct searches.

    Source: Consumer Reports Source: Consumer Reports

    When we conducted the search again, CR’s coverage showed up prominently under Top Stories.

    Screenshot of Google Top Stories showing multiple news headlines about the FDA warning of potentially radioactive shrimp sold at Walmart,
    When we searched again, CR's content appeared. The results varied for other searches.

    Source: Consumer Reports Source: Consumer Reports

    That didn’t happen for every trending topic we searched, though. And the new feature applies only to news stories—it won’t affect your search results for most product reviews or other consumer advice.

    If you don’t see a CR story pop up, you might find something relevant by looking directly on our site. 

    And here’s another Google search-bar tip that always works: Type in "site:discountninja.online" followed by what you’re looking for. Google will give you results only from our site.


    Courtney Lindwall

    Courtney Lindwall is a writer at Consumer Reports. Since joining CR in 2023, she’s covered the latest on cell phones, smartwatches, and fitness trackers as part of the tech team. Previously, Courtney reported on environmental and climate issues for the Natural Resources Defense Council. She lives in Brooklyn, N.Y.