New Deals on LG OLED TVs

But even after price cuts of 30 to 45 percent, OLEDs are more expensive than other TVs

By James K. Willcox
Senior Home & Tech Editor

October 9, 2015

If the only thing that's been standing between you and a new OLED TV has been the price, here's some good news: LG just aggressively cut prices on a major portion of its 2015 OLED TV lineup. The new deals mean you can now get a 55-inch 1080p model for $1,800—the same TV cost $14,000 when it launched two years ago.

Of course, you're still paying a lot more for an OLED set than for a comparably sized and featured LED LCD TV. But the 30 to 45 percent price cuts do make these state-of-the-art TVs more affordable. The 55-inch LG 55EG9600, a 4K UHD curved set, is among the best TVs we've ever tested. (LG recently announced that some 4K OLED sets will support high dynamic range content when it becomes available.)

Here are the reduced-price models:

4K UHD OLEDs

55-inch 55EF9500, $3,000
65-inch 65EF9500, $5,000
55-inch 55EG9600, $3,000 (curved)
65-inch 65EG9600, $5,000 (curved)

1080p Curved OLEDs

55-inch 55EG9100, $2,000 (new model available starting the week of October 18)
55-inch 55EC9300, $1,800 (while supplies last)

We're excited about OLED TV technology, which we think will eventually replace plasma TVs as the top TV choice for those who really care about picture quality. Right now LG is going it alone, but we're hoping to hear at CES 2016 that additional companies will start offering OLED TVs later in the year.

We just purchased the 65-inch LG 65EF9500; we'll add it to our TV Ratings once testing is completed.

James K. Willcox

James K. Willcox leads Consumer Reports’ coverage of TVs, streaming media services and devices, broadband internet service, and the digital divide. He's also a homeowner covering several home improvement categories, including power washers and decking. A veteran journalist, Willcox has written for Business Week, Cargo, Maxim, Men’s Journal, Popular Science, Rolling Stone, Sound & Vision, and others. At home, he’s often bent over his workbench building guitars or cranking out music on his 7.2-channel home theater sound system.