PICTURE QUALITY This model had excellent high-definition picture quality. This model did an excellent job displaying the finest detail. Color accuracy was excellent, so colors looked very natural and lifelike. Contrast--the difference between the darkest blacks and brightest whites--was good, so images showed some depth and dimension. In this respect, the TV was similar to most of the models we test. The brightness level was good, making it a suitable choice for most rooms. In scenes with subtly shaded light-to-dark areas, such as a sky during sunset, the TV did an excellent job producing a smooth transition without distinct, coarse bands. There was a slight uneven brightness effect created cloudy areas most noticeable on very dark scenes. We routinely see this type of issue with many brands of LCD TVs, regardless of the type of backlight used (CCFL or LED). Though it's generally not a significant problem, it can vary in degree from TV to TV. Film mode operation for HD film-based content was excellent, with no visible jaggies along the edges of objects during motion scenes. Deinterlacing on the other hand was only fair, with jaggies visible when converting 1080i video content, such as from cable, to the display's native resolution.
VIEWING ANGLE This Sony has a moderate viewing angle overall, decent, but not quite as good as the better-performing LCD sets we've tested. The optimal seating position for best picture quality is directly in front of the TV. If your family is seated in chairs off to the side of the TV, they'll see decent but compromised image quality.
When we moved off to the sides the horizontal viewing angle was good; the picture showed a moderate loss of color so flesh tones looked washed out, along with a slight color shift. Black levels brightened significantly, making dark scenes look hazy. When viewing the image from above or below eye level to the screen, the vertical viewing angle was very good. The picture showed minimal change in color, contrast, and black level.
MOTION BLUR This Sony TV has only fair motion performance, with significant blurring on our motion tests. While this model's Motion flow feature does moderately reduce motion blur, it also activates a smooth-motion effect that removes film judder (the slightly jerky motion visible during camera pans on film-based content), giving movies a video-like appearance that some may not prefer. We turned the feature off. On typical program content, the blurring effect is often fleeting and may not bother most people. However, keen-eyed viewers may detect the loss of texture and detail on scenes with movement, especially in high-quality video such as a Blu-ray movie.
SCREEN REFLECTIVITY Though not as mirror-like as on some LCDs, this screen surface is glossy and therefore susceptible to reflections from a nearby lamp or window. The screen is dark so it does a good job reducing glare from ambient light and maintains contrast even in a bright room.
3D PERFORMANCE The overall 3D effect was only fair, below that of the better 3D sets. 3D images generally showed effective depth but with a noticeable level of ghosting (left eye/right eye crosstalk) on our 3D test patterns and on a wide variety of 3D program content. We did see slight ghosting on our 3D test patterns when viewing at off angles, but wasn't a problem with typical 3D content. Images conveyed half 1080p, or 540 lines of resolution to each eye; there was visible loss of vertical detail when compared to models capable of 3D at full 1080p. 3D image content showed visible jaggies and moiré on fine detail due to the absence of half of the lines.
SOUND QUALITY This TV's sound is good, fine for typical TV programming, but won't reproduce the full range of movie soundtracks and music. It has a good volume range. At more typical listening volume levels the TV has a generally smooth sound with only decent bass and impact. All told, none of these issues were overly distracting and most will find this sound quality acceptable.
EASE OF USE Overall, we found the set easy to use. Setting up the TV for the first time was fairly straightforward, as was access to features and controls you'll probably adjust only once. Ease of access to features you typically use more often was very good. Also, the remote is very good, and the on-screen menu is easy to navigate.
The black against black labeling of the connectors on the TV console is very difficult to read. Remote has a dedicated button to access Internet features, and to access 3D. The remote's major function buttons were sufficiently large and have high-contrast labeling, making them easier to see and navigate. We found the set responds slowly to commands from the remote.
STAND ASSEMBLY Mounting the TV to the included support stand is fairly straightforward. The stand requires the assembly of a few parts before mounting.
INTERNET FEATURES This TV provides advanced Internet capability. Features include a full Web browser and access to a library of applications via "Opera TV Store." Movie streaming services include: Amazon Instant Video, Hulu Plus, Netflix, Sony Video Unlimited. It also supports an optional Web cam for access to video conferencing applications such as Skype.
CONNECTIONS This TV includes four HDMI inputs, one composite input, one shared connection between the component and composite inputs (which means you can only use one type or the other at a time), optical digital audio out, two USB ports, an Ethernet port, and built-in Wi-Fi. Wireless connectivity includes: DLNA network file sharing. HDMI and analog cable connections made to the rear-facing panel will protrude beyond the panel's slim depth.
INCLUDED IN THE BOX The TV comes with: a printed user manual, an electronic manual in the TV's menu, a remote with batteries, two pairs of 3D glasses, and Uses a brick power supply. ABOUT FIRMWARE VERSION: Our test results and picture settings are valid for the version of firmware indicated. If your TV's firmware differs from the one shown you either have an older or a newer version of firmware. Manufacturers may periodically upgrade the TV's firmware to enhance operation, fix bugs, or add features. Firmware upgrades may be downloadable directly to your TV via a wired or wireless network (if internet capable), USB port, or memory card, depending on your TV's capability. You can check your TV's firmware version, or upgrade to the latest firmware by pressing the menu button on your remote and navigating to the appropriate submenu, typically under settings. Consult the user manual or manufacturer's website if further guidance is needed.
