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    2025 Kia K4 First Drive: A Desirable New Car for Under $25,000? Yes, Please

    The new K4 is one of the least expensive new cars on the market, but there's a lot to like about it beyond its price.

    2025 Kia K4, front driving
    Consumer Reports' new 2025 Kia K4 LXS
    Photo: John Powers/Consumer Reports

    Update: Since this first drive was originally published in November, 2024, we finished testing the Kia K4. Read the complete K4 road test.

    Testing the 2025 Kia K4 sedan resulted in a whole lot of numbers. We measured its fuel economy, how fast it can accelerate from 0 to 60 mph, how many feet it takes to stop in a panic-braking situation, and the highest speed it can achieve while swerving to avoid an obstacle in the road. Our testers rated how comfortable we find it, how pleasant it is to drive, and how effective its active safety features are. Then, we combined all those numbers into a single road-test score.

    But we already knew the most important number when we originally posted this first drive: $24,320. That’s how much we paid for our Kia K4 LXS, including a $1,155 destination charge. These days, the average new car costs almost twice as much, according to data from Cox Automotive. There’s only a handful of new cars left that sell for less than $25,000.

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    With used cars still in short supply and most of the new car market focused on luxury vehicles and pricey pickups and SUVs, the K4 fills a niche that’s getting smaller every year. Even the least expensive K4 still costs $2,000 more than the starting price of the 2024 Kia Forte, the slightly smaller sedan it replaces.

    Knowing that buyers wouldn’t have many other choices, Kia could’ve made the K4 a car of last resort—the same way a gas station doesn’t need a Michelin star to sell hot dogs. But so far, the K4 has shown itself to be a stylish sedan that’s pleasant to drive and easy to live with in its own right. It just happens to cost $25,000.

    We completed the 2,000 break-in miles on our K4 sedan, and we put it through more than 50 tests at our 327-acre Auto Test Center in Connecticut, including fuel economy, braking, acceleration, and emergency handling. We also drive it on road trips, jaunts to the grocery store, and everything in between. And now you can read the full road test on the model page.

    CR members can also read our initial thoughts on the K4 below. If you haven’t signed up to be a member yet, click below and become a member to access this full article and all our exclusive ratings and reviews for each vehicle we buy and test.

    What we bought: 2025 Kia K4 LXS
    Powertrain: 147-hp, 2.0-liter four-cylinder engine; continuously variable transmission (CVT); front-wheel drive
    MSRP: $22,990 
    Options: Carpeted floor mats ($175)
    Destination fee: $1,155
    Total cost: $24,320

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.


    Keith Barry

    Keith Barry has been an auto reporter at Consumer Reports since 2018. He focuses on safety, technology, and the environmental impact of cars. Previously, he led home and appliance coverage at Reviewed; reported on cars for USA Today, Wired, and Car & Driver; and wrote for other publications as well. Keith earned a master’s degree in public health from Tufts University. Follow him on BlueSky @itskeithbarry.bsky.social.