Meet the Luxury Car and Stroller Crossovers No One Asked For

Here’s what to know about the new luxury-car-branded baby strollers. 

Features: Full suspension wheels, magnetic 5-point harness, Italian leather details. Included in the box: Infant bassinet, footmuff, two rain covers, mosquito net and sun sail, plus universal car-seat adaptors and a cup holder.
Price: $5,500
Considerations: Only 500 of this exclusive model are in production. It’s also a splurge; this stroller is almost four times as expensive as the priciest stroller CR has recently tested, the Bugaboo Fox. 

While it doesn’t come with a V12 engine, the Reef AL Arancini does come with exclusive tires, sumptuous fabrics (think “automotive suede”), and high-gloss finishes that give it a supersleek effect, not to mention there are plenty of accessories inside the box. The Automobili Lamborghini logo is prominent but understated—and that badge of honor alone may be the reason some buyers will open their wallet (or, more likely, throw down their Black Card).

Features: Premium suspension wheels with BMW logo, exclusive fabrics with logo detailing, leatherette accents.
Price: Nuna x BMW Collection ranges from $550 to $800. 
Considerations: The collection is mostly out of stock online, but similar models are available, just without the BMW-exclusive fabrics and branding.

In CR’s testing, Nuna strollers have performed consistently well. “Nuna is an excellent brand, and I have no doubt that the BMW partnership will provide great products,” Muratore says. The collaboration seems to focus primarily on high-quality finishes, like fabrics and trim, but you’re getting a great stroller, too. 

From the cars perspective, George also has high hopes. “I don’t think any consumer actually thinks that BMW engineers in Munich helped design this Nuna stroller to be better at handling corners, but I get the appeal,” he says. “At least for me, parenting has lots of moments of indignity, and feeling some association with luxury goods and German engineering might help with that.”

The Nuna x BMW collection runs the same price as the standard Nuna strollers, so it’s really just another style option, says Angela Lashbrook, a senior reporter at CR who has test-driven several strollers, including multiple Nunas. “I’d buy one if you like how they look better than the regular Nuna versions. Personally, I’d totally consider the Nuna Triv x BMW for looks alone,” she says, though she warns against the cream-colored Nuna x BMW Trvl LX because it seems impossible to keep clean. The BMW-branded versions of two of the three Nuna models are sold out online, though you may have luck shopping locally. 

It may seem like we’ve entered a new era of luxury-car baby strollers, but we’ve actually been here before. For those who spare no expense when it comes to their little ones, Bentley has lent its clout to a series of chic (and far from cheap!) trikes meant for the discerning toddler set, and BMW has previously partnered with stroller maker Maclaren (not to be confused with the race-car maker, McLaren). 

And if you felt like your neighborhood jaunts with your infant were lacking in logomania, baby gear brand Inglesina has current designer stroller collabs with Gucci, $4,900, and Dior, $7,700, for a very pretty penny, indeed. If the latest crossovers from BMW and Lamborghini are any indication, there’s a market for the status-symbol stroller, and it’s not rolling away anytime soon.